Log in to Brighton College Connect: 
"A Practical Guide for Competitive Success" is an exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical, this book emphasises the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, and opportunities. The book also provides original and proven techniques to develop viable strategic alternatives, as well as many other useful analytical tools.
The upgraded financial and strategy software, free to purchasers of the book, enables any practitioner, consultant, or student to undertake and successfully complete a thorough analysis of a firm's financial performance and condition as well as a full strategic analysis, thus integrating everything presented in the book and providing an opportunity to practice doing a strategic analysis.Stan (B, 52-56) is Professor Emeritus of Strategy & Entrepreneurship at Cal Poly Pomona, and holds a B.Sc. (Eng.) from the University of London, and SM and PhD degrees in management from MIT’s Sloan School of Management (now MIT Sloan, GM ’68) and UCLA’s Graduate School of Management (now UCLA Anderson), respectively, in the US.
"A Practical Guide for Competitive Success" on Amazon
