Plant-based cheese "Willicroft", founded by Old Brightonian Brad Vanstone (Sc/Ab. 2004-09), is now available in Waitrose!
Brad established his company in 2018 after he struggled to find tasty and affordable alternatives to cheese, and named it after the Devon-based beef and dairy farm formerly run by his grandfather. Previously only available online and The Netherlands, Willicroft products will now be available in 300 Waitrose shops across the UK, as well as through their website.
Brad said of this new partnership -
"A couple of decades after my Grandpa and Willicroft Farm first supplied Waitrose with Aberdeen Angus meat, it’s pretty exciting that Willicroft in its reimagined form is supplying the same store with Plant-Based Cheese. There was only ever one partner we could start with in the UK."
Congratulations, Brad, we can't wait to give the cheese a try!
Willicroft is available in Waitrose from 7th October 2020